The Cowichan Valley Regional District has launched a new sport tourism initiative to promote the region as a sports destination.
The CVRD’s John Elzinga says the project will provide support to sports organizations and facilities in their bids to host regional, provincial and national events.
A new website is up to market the region’s attributes, including more than 50 sport venues and 100 organizations, to local stakeholders, events rights holders who may be scouting for a location, and teams and spectators coming to the region to participate in an event.